If Social Media Marketing is all about creating powerful, cost-effective method for connecting your brand or company with your customers, why are so many social media analytics platforms and tools so expensive?  The price tags for some professional-level social media dashboard systems alone can add hundreds of dollars a month to even the most humble marketing campaigns.  What gives?

The reality is that most individuals, small businesses and mid-size brands don’t need the high-powered, enterprise-level tools the big guys use. In fact, many of the best tools and platforms are available for free.
Star Social offers business owners 3 brilliant solutions, each easy perfectly tailored for time and budget.  Star Social FREE, gives light social media managers a great social media dashboard, a brilliant Visual Composer (to create stunning memes) and limited research by keyword or RSS feed.  Star Social PRO gives business owners and social media managers unlimited use of the dashboard, scheduling and content research for under $10 a month.  For businesses looking to outsource their social media management, Star Social Content Writing Service allows businesses to target users on Facebook, Twitter and Linkedin, with guaranteed tweets, posts and image shares.


1. Create Valuable Content

Posts on Twitter have the shortest lifespan out of any other social media, so how can we make sure that the content we are promoting is worth the time of our followers? There are three simple questions that we can ask ourselves to be sure we aren’t wasting our time or anyone else’s.

Is It Bold?

Show what you stand for and share your experiences. Kawasaki noted, “You become more interesting when you have people you piss off.” The point here is not to intentionally anger people. Just don’t waste any time worrying. You know who your target audience is, and you know the information they are looking for. They want to know what you think, so show them where you stand and be confident in your knowledge.

Is It Brief?

Don’t overwhelm your audience with too much text in a single post. Twitter has a character limit for a reason, and it’s good practice to place your own limitations on all your social media posts. Try to keep your non-tweet posts around 250 characters. Not only does this help to keep the interest of your readers, it makes sure none of your text gets cut off.

Does it pass the “reshare” test?

Make sure it’s worth passing along. The most reshareable or retweetable posts usually fall under one of four categories:
– Information
– Analysis
– Assistance
– Entertainment

In the end, always go back to see how your posts are received, and if need be, figure out what you can improve upon next time.

2. Use Images

Make the most of every post you create by adding an eye-catching and relevant image. Sites like Canva or PicMonkey can help you create great post images if you don’t have any image-editing apps of your own.

If you aren’t artistically inclined, but don’t have someone to help create graphics for your social media, check out this Socially Stacked blog on how to make designer-quality images.

3. Schedule and Cross-Post

Use social media tools like Hootsuite or Buffer to schedule out your posts. Social media scheduling platforms can help you get the job done well, while streamlining the posting process for you a bit.

And don’t be afraid to create the same post for multiple social media sites. Cross-posting can get those important posts as much visibility as you can muster. You want to try to reach as large an audience as possible with your posts, so be generous with your sharing.

4. Testing and Analysis

If you aren’t using data from past posts to improve future ones, your are missing out, big time.

Create different versions of your posts, A/B test to see what gets more links. Or, see how your posts look “incognito”, so you know what other users are seeing on their end with their different devices and browsers.

Close analysis takes effort, but can be rewarding if you’re willing to put in a little time and research.

5. Keep Calm and Post Often

It’s hard to know exactly how often you should post, or repost, content. On their blog, Buffer does a great job of explaining the methodology behind their own social media management and post frequency. Much of the data they provide can help you to form your own social media strategy and anticipate its success.  It is very important to keep an eye on the analytics coming out of your posts. Social media is a continually changing thing; a repost in November may bring in many more leads than the original post did during the summer. Watch for trends and interesting data, and be sure to take advantage of them!

To find out more about Star Social, just sign up here >>  Don’t worry, it is totally FREE with no credit card or PayPal required.  You can use the dashboard for free: when you need great social engagement and more power, just click to upgrade your account and you’ll have access to all the Start Social PRO features.

Breaking news:  In 2016 Star Social will be expanding our social media dashboard to incorporate posting to Pinterest and WordPress, giving business owners an even bigger audience.

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